Skip to the agenda

Hosted by Brick & Mortar Ventures × Pelles AI

AI for Trades

AI knows a lot. You know your business.

AI for Trades was an exclusive afternoon for professional trade contractors on the future of AI in construction, hosted by Brick & Mortar Ventures and Pelles AI on July 9, 2026 at Topgolf San Jose. Talks on the state of AI, safe AI, and turning your knowledge into AI assets, then AI implementation roundtables, then gameplay, food, and drinks.

Exclusively for professional trade contractors · Free to attend, with registration subject to approval

AI for Trades

JUL 9 · 2026

Hosted at

Topgolf San Jose
Date
July 9, 2026
Time
1:30 – 6:30 PM PT
Hosts
Brick & Mortar Ventures × Pelles AI
--Days
--Hrs
--Min
--Sec

AI for Trades, in one block

Event
AI for TradesExclusively for professional trade contractors
Date
July 9, 20261:30 – 6:30 PM PT
Venue
Topgolf San JoseSan Jose, CA
Hosts
Brick & Mortar Ventures and Pelles AI
Program
Talks and AI implementation roundtablesThen gameplay, food & drinks
Cost
FreeRegistration was required and subject to approval
About the venue: Topgolf San Jose →

How the afternoon ran

Opening remarks and three talks, then AI implementation roundtables, then two hours of gameplay, food, and drinks.

  1. 1:30 PM

    Welcome & Registration

  2. 1:45 PM

    Opening Remarks

    Yael Meretyk Hanan, CEO & Co-Founder, Pelles AI

  3. 1:50 – 2:20 PM

    The State of AI

    Kaustubh Pandya, General Partner, Brick & Mortar Ventures

  4. 2:20 – 2:40 PM

    How to Practice Safe AI

    Kevin Soohoo, Head of Global AEC Practice, Egnyte

  5. 2:40 – 2:50 PM

    Break

  6. 2:50 – 3:35 PM

    Build Something Only You Can — Transforming Your Knowledge Into AI Assets

    Dan Stokes, Director of Estimating, Southland Industries

  7. 3:35 – 4:20 PM

    AI Implementation Roundtables

  8. 4:20 – 4:30 PM

    Closing Remarks

  9. 4:30 – 6:30 PM

    Gameplay, Food & Drinks

Who took the stage

Speakers from Pelles AI, Brick & Mortar Ventures, Egnyte, and Southland Industries.

Opening Remarks

1:45 PM

  • Yael Meretyk Hanan

    CEO & Co-Founder, Pelles AI

The State of AI

1:50 – 2:20 PM

  • Kaustubh Pandya

    General Partner, Brick & Mortar Ventures

How to Practice Safe AI

2:20 – 2:40 PM

  • Kevin Soohoo

    Head of Global AEC Practice, Egnyte

Build Something Only You Can — Transforming Your Knowledge Into AI Assets

2:50 – 3:35 PM

  • Dan Stokes

    Director of Estimating, Southland Industries

What the room told us about AI

Before the program started, we surveyed the trade contractors in the room. Their answers, the roundtable discussions, and the Southland Industries case study became The State of AI in the Trades, our report on how AI is being adopted across the trades.

use AI multiple times a day

55%

use AI multiple times a day

say AI is a competitive advantage

8.3/10

say AI is a competitive advantage

trust AI with their work

4.2/10

trust AI with their work

Source: The State of AI in the Trades, Pelles AI's survey of trade contractors.

Read the top 5 insights from the event →

Thank you to our sponsors

Our premier partners for AI for Trades: Ferguson, Fieldwire by Hilti, Egnyte, United Rentals, and Heavy Metal Summer Experience.

  • Ferguson
  • Fieldwire by Hilti
  • Egnyte
  • United Rentals
  • Heavy Metal Summer Experience

AI for Trades was hosted by Brick & Mortar Ventures and Pelles AI.

Frequently asked questions

What was AI for Trades?

AI for Trades was an exclusive afternoon for professional trade contractors on the future of AI in construction, hosted by Brick & Mortar Ventures and Pelles AI. It ran talks and AI implementation roundtables, followed by networking over gameplay, food, and drinks.

When and where was AI for Trades?

July 9, 2026, from 1:30 – 6:30 PM PT, at Topgolf San Jose in San Jose, CA.

Who spoke at AI for Trades?

Yael Meretyk Hanan (CEO & Co-Founder, Pelles AI) gave the opening remarks. The talks: “The State of AI” by Kaustubh Pandya, General Partner, Brick & Mortar Ventures; “How to Practice Safe AI” by Kevin Soohoo, Head of Global AEC Practice, Egnyte; “Build Something Only You Can — Transforming Your Knowledge Into AI Assets” by Dan Stokes, Director of Estimating, Southland Industries. AI implementation roundtables followed.

Who hosted and sponsored AI for Trades?

Brick & Mortar Ventures and Pelles AI hosted the event. Its premier partners were Ferguson, Fieldwire by Hilti, Egnyte, United Rentals, and Heavy Metal Summer Experience.

Who could attend, and what did it cost?

The event was exclusively for professional trade contractors. It was free to attend; registration was required and subject to approval.

What came out of AI for Trades?

Pelles AI surveyed attendees before the program started. Those answers, the roundtable discussions, and the Southland Industries case study became The State of AI in the Trades, a report on how AI is being adopted across the trades, available at pelles.ai/state-of-ai-in-the-trades.

What does Pelles AI do?

Pelles is a Trade Operating System: AI that runs your projects the way your best people would — on your own drawings, specs, and contracts, not on general knowledge. Pelles Core covers the everyday work: DoubleCheck answers questions straight from your documents with the source shown, Compare matches revisions across drawing sets and summarizes every change, Reports produces proposals, pre-bid RFIs, BOMs, and change orders in the templates you already use, and Agents work in the background against your standards. From there your team builds its own apps and agents around the workflows it already runs.

Where else you can meet Pelles AI in 2026

Every show has its own page with booth details, our schedule, and the fastest way to get time with us.

Missed San Jose? See Pelles on your own work.

Book a demo and we'll run it on your own drawings, specs, and contracts — or find us at an upcoming event.

Last updated